![]() ![]() The system should be highly available.Users should be able to specify the expiration time. Links will expire after a standard default timespan.Users should optionally be able to pick a custom short link for their URL.When users access a short link, our service should redirect them to the original link.This link should be short enough to be easily copied and pasted into applications. Given a URL, our service should generate a shorter and unique alias of it.Our URL shortening system should meet the following requirements: Be sure to ask questions to find the exact scope of the system that the interviewer has in mind. □ You should always clarify requirements at the beginning of the interview. This will help you a lot in understanding this chapter. If you haven’t used before, please try creating a new shortened URL and spend some time going through the various options their service offers. URL shortening is used for optimizing links across devices, tracking individual links to analyze audience and campaign performance, and hiding affiliated original URLs. The shortened URL is nearly one-third the size of the actual URL. Additionally, users are less likely to mistype shorter URLs.įor example, if we shorten this page through TinyURL: Short links save a lot of space when displayed, printed, messaged, or tweeted. We call these shortened aliases “short links.” Users are redirected to the original URL when they hit these short links. URL shortening is used to create shorter aliases for long URLs. This service will provide short aliases redirecting to long URLs. The social networking insights are were I get most of the value with my URL shortener.Let's design a URL shortening service like TinyURL. ![]() I don't think you can make too much money starting up, but the internal statistics you can gain from using your own shortener might help with branding and intelligence/planning, which is harder to quantify in later dollar gains. In the year 2011+ most of the social networks and posting services have their own de facto shorteners, so you likely would not be able to compete without a lot of money being put in, and you would need to spend a lot of time making the marketing connections and finding buyers for your data. People might not click on every link on Twitter or Facebook, but the more often they see your brand, the more likely they are to remember it in the future. Also, if you purchase a short domain or have a short domain you can reinforce your brand when people retweet your message. You can find out which links on social networks, different facebook pages, different times of the day on twitter, give you the most return. Even if you don't link to sites on your own network, you can look at your shortener stats and see if the content you are posting is being reached by your fans. This works if you want to establish yourself as an authority in a niche this is especially useful on social networks. The other way you make money off URL shortening is branding. You can then use this to target your ads on various networks or perhaps you can find a marketing firm who would be interested in the data. If you have a niche or significant volume for a general shortening service, you can find out what domains are popular or possibly targets if you analyzed the content of popular sites. The value of a URL shortener is the statistics behind it. ![]()
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